Jo, is also an interior designer known for her beautifully bespoke spaces, she came to me ready to develop her brand under her maiden name: Purefoy. A name rich with heritage and meaning, suggesting loyalty, commitment, and deep-rooted connections.
We explored how bonds and stitches could be symbolised, whilst reflecting the care and craft Jo brings to every interior. Much like a well-tailored garment, the PUREFOY brand is refined, personal, and designed to last.
